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Most effective forms of marketing

BRIEF YOURSELF ABOUT 9 MOST EFFECTIVE FORMS OF MARKETING!!

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  Source: market

WAIT a minute! Have you thought about how many forms of marketing are there?? It is surprising to know “many…” the most effective form of marketing.

If you just type the word “forms of marketing “in Google, they will gloat you with many stats. Marketing is the art of selling ideas between two organizations, business. IT involves different techniques and creates a genuine customer base. For instance, it is a boon for the future development of the firm. I refer to marketing as a standalone tactic because it includes business. If you have a deep knowledge of how to practice marketing; you can mint money out of it.

effectiveness
Source: stats

So let us get started

Internet Marketing:

It is the doppelganger of online marketing. Indeed, it is the most inexpensive way to target your audience through the internet. Besides, it is a way of promoting a brand and its products or services. IN fact it uses tools that help drive traffic, leads, and sales using the internet.

marketing charts
Source: internet

Subsequently it also uses video marketing so that the content gets flaunted. The above graph is pretty much evident that how internet marketing has proven its importance over the years.

Want some examples about this then click here.

SOCIAL MEDIA MARKETING:

Did you think this before??BY using social media we can enter the domain of marketing as well. Doesn’t this astonish you!!

Since 2.8 billion people across the world use social media it has a lion’s share to be an effective form. Social media also encompasses a good array of places where people are social and interact with one another. Many of those places present opportunities for businesses too. So regardless of who your audience is, you’ll be ready to reach them and interact with them!

In addition to this, it helps to get traffic and converts them into sales. From the graph below it reflects that almost 88% companies have embraced this technique for money earning. Moreover it has openings for career in marketing as well.

social media stratigies
       Source: Alex

Clearly it targets mass promotion through various social media. IT is also a sub-part of digital marketing.

If you haven’t quenched your thirst yet then feel free to click me!!

DIRECT MARKETING:

direct marketing
Source: direct

What is direct marketing??

Well it is process of an interactive one-to-one communication between the brands and the clients. Especially it uses various advertising media to create synergy. In addition to this marketing directly focuses on limited resources on targeted promotion and gets good responses.IT assures 100% that the customer will buy your product. SO, you communicate directly with the customers through telephone, e-mail, advertise.

LET us see some common Forms of Direct Marketing:

  • Brochures
  • Catalogues
  • Newsletters
  • Post cards
  • Coupons
  • Emails
  • Targeted online display ads
  • Phone calls
  • Text messages

It’s motto:

Some marketing techniques aim to upgrade awareness about a company’s products or services. The goal is to persuade the folks to take action. Some customers will not be ready but still target should be to achieve sales. And so they might:

  • Visit a website
  • Call for more information
  • Return a postcard requesting a quote
  • Enter their name and email address
  • Make a purchase

To know more click direct marketing.

Marketing as a discipline is consistently evolving. The existing concepts are analysed and updated to suit the present economic and social trends. New concepts emerge as a result of technological innovations and market research. The older theories which were widely accepted a couple of decades ago are not any longer relevant in today’s scenario

B2B:

b2b
Source: b2b

B2B (business-to-business)  refers market strategy or content that’s geared towards a business or organization if a corporation that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B strategies.

Products sold through B2B include:

• Raw materials

• Accessory equipment

•Component parts

•Processed materials

•Business services.

•Supplies

• Major equipment

The four main criteria of B2B product purchasers are:

Producers– use products sold by B2B marketing to form their own goods (e.g.: buying plastic to form toys)

Resellers- buy B2B products to sell through retail or wholesale establishments (e.g.: Big Bazar buys groceries to sell in their stores)

Governments– buy B2B products to be used in government projects (e.g.: using public transport)

Institutions– use B2B products to continue operation (e.g.: offices buying laptops for office use)

C2B:

c2b
Source: c2b

C2B I.E Consumer-to-business may be a business model where the top consumers create products and services which are consumed by businesses and organizations which diametrically oppose the concept of B2C or Business- to- Consumer where the corporate produces the great and services for the top consumers.

To know more click here

B2C:

b2c
SOURCE: B2C

Business to customer, commonly referred to as B2C, is a set of strategies, practices, and tactics that a corporation uses to push its products or services to customers. B2C campaigns don’t just specialize in the benefit or value that a product offers, but also invokes an emotional response from the customer.

Ask yourself why is it important??

Boosts website visits. Helps brands grow their subscriber list. Furthermore, it offers more refined interactions with customers. Also gives businesses better rankings on search engines .Increases conversion and brand awareness. B2C  works on the idea that customers search for goods or services to satisfy an instantaneous need. Therefore, they have a tendency to get without doing much research on the merchandise or service. With B2C purchases, users typically complete their purchase within the primary hours or days of becoming conscious of a product or service.  Understanding their customers’ buying habits, trends within the market, and what strategies the competitors use is important for b2c.

C2C :

c2c
Source: image

Customer to customer (C2C) may be a business model that permits customers to trade with one another, frequently in a web environment.

C2C businesses emerged with e-commerce technology and therefore the sharing economy. Online sites like flip kart, eBay, sells products or services through a classified or auction system.

To know more click here.

CONTENT MARKETING:

Traditional marketing is becoming less and fewer effective by the minute; as a forward-thinking marketer, you recognize there possesses to be a much better way.

So why not enter content marketing?

This could also be a strategic selling approach focused on creating relevant articles. With the consistent content to attract and retain a clearly defined audience may drive more profit. Ultimately, it will give fruitful customer action. Moreover you are providing genuine content to solve their issues. Also, this is used by leading brands like P&G, MICROSOFT, and PEPSICO. Almost 50% of the majority uses this because it works.

Digital Marketing:

It is the god father of internet, social-media, email marketing. Now-a-days there is hype around this. Small scale as well as large scale industries has embraced this. In addition to this,it has many options from which you’ll get creative selling tactics on a budget.

digital marketing chart
Source: data

From the above graph it is clear that people are more inclined to this. To generate revenue you must focus to drive more traffic.

Likewise, with increasing technology it will always have a first place in this sector.

Apart from these main types there are also many other sub types.

Feel free to click here for more updates.

RULE THE BUSINESS DOMAIN WITH 4 MOST EFFECTIVE MARKETING STRATEGIES

Concrete Communication:

Often you hear if you have good communication skills half of the job is done. More or less, it is the strategy to plug into your product. From paid to media relations it includes almost everything. It also involves public relations

The 3 Vital Principles:

  1. Brand alignment: Whatever market channel you select should have an equivalent brand perception as yours. For instance, if you sell GUCCI bags,try to contact with journalists from COSMOS magazine.
  2. Customer alignment: Follow the oldest rule out market – ‘be where your customers already are. Try to select those channels with active customers. If you’re targeting younger millennial, advertise on social media platforms like Instagram, not Facebook, and positively not day-time TV!
  3. Budget alignment: Choose a market channel that matches your budget (obviously). If you don’t have a budget, getting a print ad in WSJ are going to be out of your reach. But perhaps you’ll get a press mention on WSJ’s website by reaching bent the

Affordable Advertisement:

  • ADS ATTEMPTS TO FULFILL
  • DEMANDS OF THE CUSTOMERS
  • VALIDATE WITH VERIFIED CLAIMS
  • EFFICIENCY ABOUT THE PRODUCT IS ESTABLISHED
  • REALITY IS DELIVERED
  • TRANSPARENCY AMONG THE CONSUMERS ABOUT THE BRAND IS CONQUERED
  • ICON IS GLOBALISED
  • SERVING THE SOUL PURPOSE OF THE CUSTOMERS IS ACHIEVED
  • By EDIFYING THE FRAMEWORK OF COMMUNICATION

To sum up the above points; advertising means making your own product and service known to your folks. It is a baby step towards how to market effectively.

Relation Factors:

Relation factors are important to develop this strategy. To enhance your skills you must be in touch with PR. Here the media plays an important role to drive potential customers. These pious factors will flaunt your agenda.

Here is wonderful pdf which will help to gain knowledge in the long run.

SEO:

seo

Source: seo

It is important to know how you can drive traffic to your WEBSITE.

Search Engine Optimisation is a vital strategy to achieve this. ALL the budding marketers must have keen knowledge of this.

Getting the top page rank in the search engines is not a cup of tea. You have to tune with SEO and its various tools to achieve this. You must form an association as well. Taking customers review is also important.

This link will help you to do so.

KEY TAKEAWAYS

In essence, all the forms of marketing discussed above are important. In order to succeed in various type to market, you must remember its acrostic

Marketing attempts to fulfill people’s demand

Accomplish to have clear agenda

Reinforce the company’s corporate image

Keep the audience busy

Engage clients and audience to retain attention

Thrive to achieve success in majority

Implement the leadership quality

Notify the audience about their credential statements

Grab their attention to reach the goal


By:- Manisha Mandal

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