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What is seo.

WHAT IS SEO?

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Just guess, how many blog posts do people publish every day?

Do you have any idea?

Well, the users of WordPress alone publish over 2 million posts every day. That so comes out to 24 blogs per second.

This makes it kinda tough to understand out. But you have to make your blog a successful one.

Thousands of people Google the term “SEO” each month.

But what is SEO?

Is it the design? Or is it the writing? Or maybe it’s the links.

Yes, you are correct, it’s all of that and many more.

After completing reading this guide, you’ll have a strong knowledge of what search engine optimization is, why it’s valuable, and how to get great results in an SEO environment.

seo
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1. Definition of SEO & Why is it so Important?

I wonder, you must have heard of SEO (Search Engine Optimization), and if you haven’t, you could obtain a quick Wikipedia definition of the term, but understanding that SEO is “the process of affecting the apparence of a website or a web page in a search engine’s unpaid results” doesn’t help you answer important questions for your business and your website, such as:

  • How do you, “optimize” for search engines for your site or your company’s site?
  • Do you know how much time needs to be spent on SEO?
  • How can you differ “good” SEO advice from “bad” or harmful SEO advice?

What’s interesting to you is how you can grip SEO to help drive more relevant traffic, leads, sales, and ultimately revenue and profit for your business.

Why Should You Care About SEO?

Lots and lots of people search for things. As there is a lot of very specific, high-intent traffic, this traffic can be extremely powerful for a business.

People are searching for any things directly related to your business. Your prospects have been searching for things that are only loosely related to your business. These constitute even more opportunities to connect with those people and help answer their questions, solve their problems, and become a trusted resource for them.

What Works for Driving Traffic from Search Engines?

percentage of google traffic by result page
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Firstly, it’s significant to note that Google is responsible for most of the search engine traffic in the world.As Google is the dominant player in the search results that your business will show, this may differ from niche to niche.

So what works? How does Google understand which pages to return in response to what people search for?

Google’s algorithm is very complex, and I’ll share some links for anyone looking to know more about how Google ranks sites at the end of this section.

At an extremely high level:

  • The pages that contain high-quality, relevant information about the searcher’s query, Google is looking for it.
  • They determine “quality” by several means, but prominent among those is still the number and quality of other websites that link to your page and your site as a whole.
  • Additional elements are generally weighed by Google’s algorithm to determine where your site will rank.
  • How people are often engaged with your site
  • Your site’s loading speed and “mobile-friendliness”
  • How much unique content you have.

 There are many ranking factors Google’s algorithm considers in response to searches, and they are constantly updating and refining their process.

 You don’t have to be a search engine scholar to rank for valuable terms in search results, is, fortunately, the good news. We may get into proven, repeatable best practices for optimizing websites for search that can help you drive targeted traffic through search without having to reverse-engineer.

If you are curious to know more about how search engines work, there are a ton of great resources available, including:

Moz’s guide on the topic

https://moz.com/beginners-guide-to-seo/how-search-engines-operate

Google’s own interactive graphic

https://www.google.com/search/howsearchworks/)

ranking factors in google
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Now, back to SEO basics! Let’s move into the actual SEO tactics and strategies that will help you get more traffic from search engines.

2. Keyword Targeting Best Practices& Keyword Research

Why does someone search for keywords?

The first step in search engine optimization is to determine what you are optimizing for. Another way, identifying the terms people are searching for that you want your website to rank for in search engines like Google.

Sounds simple enough, right?

Unfortunately, it’s not quite that simple.

When determining the keywords, the key factors are as follows:

Search Volume – The initial factor is how many people are searching for a given keyword. The more people searching for a keyword, the bigger the audience you stand to reach. There is no audience available to find your content through search if no one is searching for a keyword.

search volume trends
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  • Relevance –The term ‘relevance‘explainsthe level to which the content of a website corresponds to the search term used. For search engines, the relevance of a website’s content is particularly important.
Competition –This means, for SEO understanding the relative competition for specific terms.

Firstly,  you need to understand who your prospective customers are and what they’re likely to search for.

From there you want to understand:

  • What are the types of products they interested in?
  • Issues do they have?
  • What type of language do they use to describe the things, the tools that they use, etc.?
  • Who else are they buying things from?

After you’ve answered these above questions, you’ll have an initial “seed list” of possible keywords and domains to help you get additional keyword ideas and to put some search volume and competition metrics around.

You can check the keyword tool list below:

Like Google’s(Refer to https://www.wordstream.com/keyword-tool-google) own keyword tool or tools like Uber Suggest(Refer tohttps://neilpatel.com/ubersuggest/ )or WordStream’s keyword tool(Refer tohttps://www.wordstream.com/keywords):

wordstream keywords
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You can find a more comprehensive list of keyword tools below, but the main idea is that in this initial step, you’ll want to run several searches with a variety of different keyword tools.

You can also use competitive keyword tools like SEM Rush (Refer to this, to know more: https://www.semrush.com/)

 These tools show millions of results updated on google. This is what SEM Rush shows for marketing automation provider Marketo:

organic search position
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Once you’ve taken the time to understand how your prospects to talk and what they search for, have looked at the keywords driving traffic to your competitors and related sites, you need to randomly practice to understand which terms you can conceivably rank for and where the best opportunities lie.

You need to understand:

  • How trusted and authoritative other entire sites.
  • Are they well aligned with the keyword?
  • How popular and authoritative each  page in that search result is (in other words: how many links does the page itself have, and how high quality, trusted, and relevant are those linking sites?)
on-site content graph
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Have a look at these that describes the process of determining how competitive keywords are in

 Backlinko’s in-depth guide

Refer to: https://backlinko.com/hub/seo/keyword-difficulty 

Founder of WordStreamLarry Kim’s competitive index formula (tip number 3).

Refer to: https://www.wordstream.com/blog/ws/2014/08/06/keyword-research-tips

There are several varieties of different tools (most of them paid) that offer keyword difficulty scores:

  • SERP Analysis Tool and Moz Keyword Difficulty 

https://moz.com/explorer

  • SEMRush Keyword Difficulty Tool

https://www.semrush.com/analytics/keywordoverview/?db=us

  • Serpiq

https://www.sweor.com/seocontentlength

  • Canirank

https://www.canirank.com/

  • Colibri.io

https://medium.com/@colibri.io

  • Seoprofiler

https://www.seoprofiler.com/

  • Ultimatenichefinder

https://ultimatenichefinder.com/

And while it’s more advanced,

Nick Eubanks’ post about understanding rank potential (To read about it, click on the link: http://www.seonick.net/rank-potential/) which offers a great in-depth look at not only understanding but creating an actionable formula for determining keyword competition.

Some resources on the topic are as follows:

  • Larry Kim and Will Critchlow offered a webinar on proven keyword strategy

https://marketing.wordstream.com/WSRegSocial061714KeywordStrategyDistilledWebinar.html

  • Moz has a definite guide on this topic

https://moz.com/beginners-guide-to-seo/keyword-research

  • Backlinko’s definitive guide to keyword research

Check this out: https://backlinko.com/keyword-research

  • keyword research Nick Eubanks’ Master Keyword

Check this out: http://www.seonick.net/master-keyword-research/

3. On-Page Optimization

After having an idea of your keyword list, the next step is implementing your targeted keywords into your site’s content. Each page on your site should target a core term or related terms. In his overview of the perfectly optimized page (To know about it, click on the link https://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization), Rand Fishkin offers a nice visual of what a well (or perfectly) optimized page looks like:

perfectly optimized page
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Let’s have a look at a few critical, basic on-page elements you’ll want to understand as you think about how to drive search engine traffic to your website:

Title Tags

The place you can put your keyword is your page’s title tag.

  • The title tag is not the primary headline of your page.
  • The headline someone sees on the page is typically an H1 HTML element.
  • The length of a title tag that Google will show varies but in general 55-60 characters are a good rule of thumb here.
  • Add related modifiers around that term as well.
  • The title tag is what a searcher sees in search results for your page.
  • It’s the “headline” in organic search results.
organic search result
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Meta Descriptions

The site’s additional ad copy is your meta description.Google has liberties using which they display in search results, so your meta description may not always show, but if you have a compelling description of your page that would make people searching more to click, you can greatly increase traffic.

 Just Remember: showing up in search results is just the first step! You still need to find searchers to come to your site, and then actually take the action you want.

An example of a real-world meta description is :

metawords example
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Body Content

The actual content of your page itself is always a very important one. Different types of pages will have different “jobs” – your cornerstone content(Check this out: https://www.wordstream.com/blog/ws/2017/10/23/cornerstone-content-guide) asset that you want lots of folks to link to needs to be very different than the support content.

Keep in mind the following points:

  • Thick & Unique Content – There is no such digit in terms of word count, and if you have a few pages of content on your site you would argue with Google’s good graces, but in general recent Panda updates in particular favor longer, unique content.

Check the entirety of your site: are a large percentage of your pages thin, duplicated, and low value? If it is so, 3 ways:

  1. Try to spot a way to “thicken” those pagesCheck your analytics to see how much traffic they’reGettingsimply exclude them.
  • Engagement – Google is increasingly weighting engagement and user experience metrics (Have a look at this: https://www.wordstream.com/blog/ws/2014/07/22/content-marketing-metrics) more heavily. You can impact this by
  • making sure your content answers the questions searchers are asking so that they’re likely to stay on your page
  • Make sure your pages load quickly
  • Just make sure that it doesn’t have design elements that would be likely to turn searchers off and send them away.
  • “Sharability” –Every content on your site will not be linked to as well as shared hundreds of times. But similarly, you want to be careful of not setting before large quantities of pages that have thin content, you want to contemplate who would be likely to share. If there are large quantities of pages that aren’t likely to be shared or linked to doesn’t position those pages to rank well in search results, and doesn’t help to display a good picture of your site as a whole for search engines, either.

Alt Attributes

An alt attribute is an HTML element that helps you to provide alternative information for an image if a user can’t view it. Your images may fall apart over time (files get deleted, users have difficulty connecting to your site, etc.) so having a useful description of the image can be helpful from an overall usability perspective. This also contributes opportunity – outside of your content – to help search engines understand what your page is about.

Must check out the following points:

  • If you don’t want to “keyword stuff”(Refer to this, to know what is keyword stuff? https://support.google.com/webmasters/answer/66358?hl=en) and cram your core keyword and every possible variation of it into your alt attribute.
  • If it doesn’t suit naturally into the description, don’t include your target keyword at all.
  • Don’t to skip the alt attribute
  •  Try to give an accurate description of the image (imagine you’re describing it to someone who can’t see it – that’s what it’s there for!).
  • By writing naturally about your topic, you’re avoiding “over-optimization” filters and you give yourself a better chance to rank for variations of your core topic.

URL Structure

The site’s URL structure is significant for a tracking perspective and a shareability standpoint. Remember: don’t work to throng in as many keywords as possible; create a short, descriptive URL.

This is a very common mistake that business makes when they redesign their websites. (Check this out: https://www.searchenginejournal.com/5-common-seo-mistakes-may-making-redesign-website/128022/)

Additional URL resources:

  • Does URL Structure Even Matter? A Data-Driven Answer
  • SEO Best Practices for URLs

https://moz.com/learn/seo/url

  • How to Move empire without Losing SEO Value

Schema & Markup

Finally, after having the standard on-page elements, you can consider going a step forward and better help Google to understand your page.

Schema markup is not used to make your page show up higher in search results. It does give listing some additional “real estate” in the search results, the way advertisements extensions do for your Google Ads (formerly known as AdWords) ads.

There are many different types of markup you can probably include on your site – most probably do not apply to your business, but at least one form of markup is applied to some of your site’s pages. 

search console
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You can understand more about schema & markup with any of these resources:

  • WordStream’s guide to schema for SEO

https://www.wordstream.com/blog/ws/2014/03/20/schema-seo

The schema.org documentation

https://schema.org/docs/gs.html

  • Google, see if currently recognizes mark-up on your site with their structured data testing tool

https://search.google.com/structured-data/testing-tool/u/0/

  • BuiltVisible’s Rich Snippets Guide

Also, check out walkthroughs on off-page SEO (Read more about it at https://www.wordstream.com/blog/ws/2018/06/13/off-page-seo )

4. Information Architecture & Internal Linking

Information architecture refers to how are you able to organize the pages on your website. The path that you choose to organize and interlink your website between your pages can impact how various content on your site ranks in response to searches.

The reason for this is that

  • Search engines judge links as “votes of confidence” and a way to understand both what a page is about, and how important it is.
  • It also looks at the actual text to link to pagesyou use, called anchor text – using descriptive text to link to a page on your site helps Google understand what that page is about.
  • CNN is a manifestation that your site could be important if you are linking to a specific page aggressively from various areas on your site, that’s an indication to search engines that tells a specific page is very important to your site.

 Additionally: the pages that have the most external votes, on your site, have the most power to help the other pages on your site rank in search results.

This keeps us updated on a concept called “PageRank.” PageRank is no longer used in the same way as it was when initially executed, but if you’re looking to acknowledge the topic more, here are some resources:

  • A good math-free explanation of PageRank
  • A detailed breakdown of how PageRank works (from several years ago) with some helpful visuals

https://moz.com/blog/how-pagerank-works-why-the-original-pr-formula-may-be-flawed

Google’s founders published The original academic paper

http://infolab.stanford.edu/~backrub/google.html

Let’s walk through an example to help you understand the concept of how link equity impacts site architecture and how you link internally.

Information architecture can be a complex topic – particularly for larger sites – and there are some great additional resources below with more specific answers listed, but the most important things to keep in mind are:

  • To understand your most linked-to pages 

You can take help from tools like Ahrefs, Majestic Moz, and many more.

  • Keep your most important search pages “high up” in your information architecture: this means linking to them in navigation elements and whenever possible from your most linked-to pages.
  • In general, you want to have a “flat information architecture” for your site – meaning that you keep any pages that you want to have ranked in search engines and most coupled pages.
Below are some additional resources around information architecture (many of these are older resources, but the SEO principles (Click: https://localiq.com/blog/seo/what-is-seo outlined in them still largely hold):

https://technicalseo.com/insights/blog/

  • KISS Metrics’ post-on-site structure
  • WordTracker’s guide tells about creating a site structure Google will love

https://www.wordtracker.com/academy/seo/site-optimization/how-to-add-keywords-to-a-website

  • Distilled helps us with a post on mapping out your site’s information architecture

https://www.distilled.net/blog/seo/why-you-should-map-out-your-sites-information-architecture/

5. Content Marketing & Link Building

Since Google’s algorithm is based on links, having some high-quality links to your site is important in driving search traffic.

 You can do all the work on on-page and technical SEO, if you don’t have links to your site, you won’t show up in search results listings.

Being new to SEO, these riskier and more aggressive means of trying to get links likely aren’t a good fit concerning your businesses, as you don’t know properlyto navigate the pitfalls and evaluate the risks. Furthermore, trying to create links specifically to manipulate Google rankings doesn’t create any other value for your business if the search engine algorithms shift, and your rankings disappear.

A more reliable approach to develop links is to

  • Focus on Sustainable marketing approaches such as creating and promoting useful content
  • Incorporates specific terms you’d want to rank for and engaging in traditional PR for your business.
  • The process of creating and upgrading content links and social shares is a labor-intensive one.

However, most approacheswill require you to walk through some variation of the following three core steps:

1. Understand & Identify Your Linking & Sharing Audience

The first thing you need to do is understand who is likely to ally and share your content. There are several tools to help you identify influencers who might share your content, but probably the most powerful is BuzzSumo:

improve profile
src : here

Similar tools include FollowerWonk (Check this out: https://followerwonk.com/), Little Bird, and Ahrefs (Check this out https://ahrefs.com/)

The idea in grip these tools isto first identify the thought heads and potential linkers in your space, and then learn what they share and link to.

  • Find out what their problems are,
  •  types of content they mostly share
  • start thinking about how you can create a valuable thing.
  • want to share with their audience.
  •  start thinking of what you can do for these influencers.
  • could you help them with their projects?
  • What can you do that would help them achieve their own goals
  • Can you useunique data or knowledge that would help them do their jobs better? 

Before you create your content, you should have thought about how that content will get shared: who will share it, and why would they?

2. Discovering What Content You Can Create & How You Can Promote It

Next, you have to learn what your capabilities are, and what kind of content you can create that will be likely to be shared and promoted by others.

Several different types of content assets that are shareable:

 Get answers from smart folks in your niche to difficult questions (Read at https://www.wordstream.com/blog/ws/2012/03/14/ppc-bid-management-guide)

 When you’ve highlighted or their product as a valuable resource, they’ll be likely to help you share and promote that content.

Focus to create different content assets that will be of real value, have a plan for promoting those assets.

3. Map Your Assets to Specific Keywords

Finally, don’t forget about your keywords!

You can use keyword research as a means of discovering pain points. Customers are using into your assets: particularly those that will get linked to and shared.

Additional Resources:

  • Gregory Ciotti’s Guide to Better Content Marketing
  • Search Engine Journal’s Content Marketing Guide

https://www.searchenginejournal.com/introducing-the-2015-beginners-guide-to-content-marketing/122745/

https://www.wordstream.com/blog/ws/2014/11/06/buzzsumo-for-content-marketing

  • WordStream’s guide- influencer marketing

https://www.wordstream.com/blog/ws/2015/02/26/influencer-marketing

  • WordStream’s guide-building a blog with a million+ views

https://www.wordstream.com/blog/ws/2014/11/24/blogging-tips

  • Distilled’s guide- to create focused content

https://www.distilled.net/content-guide/

  • Kristi Hines’s finding your targeted audience

6. Issues & Practices of Common Technical SEO

The basics of SEO like the most efficient ways to build links to drive search engine rankings have changed in past years what many people would think “traditional SEO” is still increasingly valuable in generating traffic from search engines.

Technical SEO contains more complicated sites is its discipline, but there are some common mistakes and issues that most sites face that even smaller to mid-sized businesses can benefit from being aware of:

Page Speed

Search engines are placing an incredible emphasis on having fast-loading sites – the good news is this is not only beneficial for search engines, but also your users and your site’s conversion rates. Google has created a useful tool (have a look at this https://developers.google.com/speed/pagespeed/insights/) here to give you some specific suggestions on what to change on your site to address page speed issues.

page speed
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Mobile Friendliness

How “mobile-friendly” your site is will impact your rankings on mobile devices if your site is driving significant search engine traffic from mobile searches,  which is a swiftly-growing segment. In some parts, mobile traffic already outweighs desktop traffic.

Google recently forwarded an algorithm update focused on this specifically.

Here again, Google offers a very helpful free tool to get recommendations on how to make your site more mobile-friendly (Give it a try https://search.google.com/test/mobile-friendly?utm_source=mft&utm_medium=redirect&utm_campaign=mft-redirect).

mobile friendliness
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Header Response

The important technical SEO issue is the header response codes. This can be a complex topic if you are not technical.

Get on these points:

  • Getting these codes wrong can indicate to Google and other search engines that a “Page Not Found” page is which makes it look like a thin or duplicated page, or even worse.
  • You can indicate to Google that all of your site’s content is 404s (Check this out, case study on the hidden SEO danger of returning the wrong header response code https://www.gsqi.com/marketing-blog/hidden-seo-danger-wrong-header-response-code/).
  • You can handle a server header checker to see the status codes that your pages are returning when search engines crawl them.
header response
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Redirects

When you don’t implement properly, it redirects on your site can have a serious impact on search results.

What do you need to do?

  • If you want to avoid it, you must keep moving fromthe site’s content from one URL to another.
  • If you do need to move content, you need to make sure that you implement permanent (or 301) redirects for content that is moving permanently
  • Google is indicated that the move of temporary redirection( or 302) may not be permanent.
  • The link equity and ranking power to the new URL, should not have been moved.

Duplicate Content

Another area of emphasis is thin and duplicated content on Google’s recent Panda updates. By duplicating content, you’re randomly diluting link equity between two pages instead of concentrating it on one page, giving you less of a chance of ranking for competitive phrases. If you have large quantities of duplicated content makes:

  • your site looks like it is cluttered
  • possibly manipulative content in the eyes of search engines.
  • Many things can cause duplicate or thin content.
These problems can be difficult to identify, but you can look at Webmaster Tools under Search Appearance > HTML Improvements to get a quick diagnosis.
HTML Improvements
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And check out Google’s breakdown on duplicate content (https://support.google.com/webmasters/answer/66359?hl=en). Many paid SEO tools also offer a means for discovering duplicate content, such as Moz Analytics (https://moz.com/blog/how-to-defeat-duplicate-content-next-level)and Screaming Frog SEO Spider (https://www.searchenginewatch.com/2012/09/24/how-to-quickly-identify-duplicate-content-with-a-site-crawl/).

XML Sitemap

Have a look at the points below:

  • XML sitemaps help Google and Bing understand your site and find all of its content.
  • Don’t include pages that aren’t useful.
  • Know that submitting a page to a search engine in a sitemap doesn’t ensure that the page will rank for anything.
  • There are many free tools to generate XML sitemaps.

Additional Resources:

  • The following checklist provides various technical SEO issues your site may be suffering from

https://moz.com/blog/technical-site-audit-for-2015

  • Gregory Ciottiprovides spikes to speed up WordPress sites
  • Richard Baxter offers some tools to help you speed up your site

https://builtvisible.com/author/richardbaxterseo/

7. How to Measure & Track SEO Results

Well, now you know how to plot and design your content beautifully.

Once you write SEO content and put all of these steps into action, how do you track whether and how well it’s working?

This question has a straightforward answer, with some key metrics to focus on, but with each metric, there are some key factors to consider as you measure your site’s SEO performance.

Keyword Rankings

Looking at where your site ranks for a list of keywords things like personalization in search results have made them variable across different locations.

Look at the points below:

  • Your main aim is to drive more relevant traffic that uses rankings as a general health check, not a course-charting KPI.
  • Several tools can help you check your rankings.
  • Most offer the same procedures but features like local or mobile rankings are sometimes unique in some of the tools.
  • If you have a small business or just started with SEO, I’d suggest picking a free and easy-to-use tool.

Organic Traffic

Organic traffic is a much better leading mark of the health of your SEO efforts. By searching at the organic traffic to your site, you can get a gauge for the actual volume of visitors coming to your site, and where they’re going.

You can measure your organic traffic easily with most analytics tools – since it’s free and the most-used, we’ll look at how to get this information in Google Analytics (Read at https://www.wordstream.com/blog/ws/2014/05/15/google-analytics-tips)

Organic Traffic
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Check out these points:

  • This is powerful for sites just getting started with SEO because frequently most of your site’s traffic will be driven by what’s known as “branded queries,”.
  • You want to have people searching for your brand
  • you want them to find you when they do
  • What most of your ongoing SEO efforts should be centered around is driving incremental traffic to the site.

Looking at rank data mentioned in the keyword section of this guide will also help you to get more insight into the actual terms that are driving traffic.

Organic Leads & Sales

The primary way to count your search engine optimization results should be actual leads, sales, revenue, and profit.

You need to even answer: how does the activity help to move your bottom line?

  • The simplest path is to set up goals or e-commerce tracking in a tool like Google Analytics.
  • You can use the above report to look at organic traffic and goals by landing page, which means that you are specifically looking at who converts among the people.
  • Is a good way to measure the success of your SEO efforts.

 Again there are a few things to keep in mind with this data:

  • Web-based analytics is always imperfect. If you’re transitioning from billboards or newspaper ads to online marketing, you’ll be impressed by the volume and precision of the data.

But there arises a variety of different tracking issues that can make the data from slightly to wildly off –

  • Always have a degree of disbelief about data that doesn’t seem to add up,
  • Do whatever you can to have some checks in place
Make sure that your analytics information is coordinated with your actual revenue and spend data
  • Your system might create gaps in tracking. If you have a back-end system and if you are not able to tie to analytics for some reason, you might have some gaps between what you can track as goals and actual sales.
  • Life-time value and Attribution metrics can be tricky. Neither than something specific to SEO, this is more of a business and web metrics problem.You must be sure that applying the same types of tough questions and attempting to measure SEO the same way you would with any other marketing endeavor.
  • Avinash Kaushik’s in-depth guide of Multi-channel attribution
  • KISS Metrics-a nice overview of cohort analysis and multi-touch attribution
  • Omniture is a popular paid web analytics platform that can have a steep learning curve – these two resources offer some good tips for creating useful SEO reports

8. Additional SEO Considerations

Many businesses are getting the technical aspects of SEO right,  all you need to know is understanding the keywords you want to target, and having a strategy for getting your site’s pages linked to and shared.

There aresome specific cases and business types that need to be concerned with specific types of searches.

A few types of search environments requiring unique approaches include:

  • International SEO – There are some benefits and trade-offs to different approaches to ranking sites and different languages.

Aleyda Solis provides an outstanding guide to international SEO best practices (Check this here https://moz.com/blog/the-international-seo-checklist) if you’re trying to reach customers in a variety of international markets, and Google also offers some recommendations and best practices in their guide.

  • Local SEO – For small businesses, getting local rankings for different variations of {your location} + {your service} is the most valuable organic search traffic available. While doing keyword research, and ensuring your site doesn’t have technical issues helps with localized rankings, there is a separate set of ranking factors local businesses should be aware of. Matthew Barby has an excellent guide on the topic (Refer to this https://searchengineland.com/local-seo-rank-local-business-218906).
  • App Store Search Engines – If you have an app as a means for enabling mobile users to be able to interact with your business – having your app which shows in searches on various app stores can be extremely valuable. Stephanie Beadelland Justin Briggs have written multiple outstanding posts on the topic.

(Check this out https://www.briggsby.com/app-store-listing-guide)

SEO TOOLS:

Some Technical SEO tools are as follows:

Botify

A straightforward and clean site auditing tool. It helps to provide us the information on site loading speed, HTML errors, and click depth.

Official website:

Bright Local

Cool Feature: Find incorrect or duplicate citations that are floating around online. Helpful if you have recently changed address or want to make sure your NAP citations are consistent around the web.

ContentKing App

ContentKing is similar to many other SEO audits (Check these https://backlinko.com/seo-site-audit )tools on the market. The major difference is, it boldly crawls your site and notifies you of any issues that crop up.

Official website:

https://www.contentkingapp.com/

DareBoost

Dareboost is a robust website performance testing tool. Not only does the tool size up your site’s loading speed, but also it tells you EXACTLY how you can fix issues that are slowing things down.

Official Website:
https://www.dareboost.com/en/home

Forecheck

Forecheck moves your site to uncover issues that may be holding you back from Google’s first page.

Official Website:
http://www.forecheck.com/

To refer more, click here:https://backlinko.com/seo-tools

Impact Of SEO On Digital Marketing

  • Implementation of an SEO campaign can help to provide a constant stream of traffic to a website, and it does not have to cost a lot of money. It is just starting, for business and has a limited budget, SEO can still be used to drive traffic to a website as part of a digital marketing plan.
  • Social media is a form of advertising that no company is without it.If you use SEO in your social media posts it can help to guarantee better results by targeting the keywords that you want. When real-time customers are targeted in this way as part of a digital marketing strategy, there is a better chance of making conversions and perhaps attracting long term, repeat customers.
  • It will make the website easier to find on search engines when SEO is used as part of a digital marketing campaign.The professional digital agency in Glasgow & Edinburgh follows a methodological approach to SEO.
  • Content marketing as long been used for SEO purposes; statistics show that sites that have blogs have a higher number of conversions. Content marketing has such a significant impact on SEO and conversions, it should be part of everyone’s digital marketing strategy.
  • SEO enables potential customers to easily find your website when they search and can be used to help get a brand or product noticed. SEO effectively will benefit a digital marketing strategy by ensuring that the website comes out as one of the top search engine results. Read more here about selecting the right digital marketing agency (https://uhurunetwork.com/digital-marketing-agency/#:~:text=A%20digital%20marketing%20agency%20is,the%20name%20of%20the%20game.&text=A%20digital%20marketing%20agency%20is%20a,development%20and%20lead%2Dgenerating%20engine).

CONCLUSION

Hopefully, you have attained a beneficial understanding of the basics of SEO. You should also now understand that an SEO strategy can help make you stand out above your competitors and an online presence is crucial for everyday businesses.

So What Now?

What should you do next?

Prioritize.  A perfect job of executing against every single aspect of search engine optimization is not done by any site. Determine which keywords to go after and focus your efforts there, if you’re great at creating and promoting content
  • Focus on getting the technical SEO right,if you have a large and complex site.
  • Having asmall business would benefit from ranking for very specific geo-focused terms.
  • Shore up your local SEO efforts.
  • Focus on other marketing efforts.
  • Remember always that the last objective with any search engine optimization efforts is to get more exposure and traffic for your business or your site’s content. 
  • Search for ways that search engine traffic can help your business and site.
  • Make sure you don’t just chase after the latest SEO buzzwords or jump every time

By:- Sneha Routh

1 thought on “WHAT IS SEO?”

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